Which of the following is an example of something that could be trademarked?

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Multiple Choice

Which of the following is an example of something that could be trademarked?

Trademarks protect signs that identify the source of goods or services in the marketplace. They are used to distinguish a brand, often as logos, symbols, names, or slogans, to help consumers recognize who made or sold a product and to prevent confusion. The Nike swoosh is a quintessential example because it’s a distinctive symbol closely tied to a single brand and used in commerce to signal that brand’s products. That clear link between the mark and its source is what makes it eligible for trademark protection. Artwork like the Mona Lisa is protected by copyright, which covers the expression of an idea rather than brand identification. A novel such as The Old Man and the Sea is also protected by copyright for its literary expression. A scientific formula like E=mc2 isn’t a source identifier and isn’t used to brand or identify a product, so it isn’t trademarked.

Trademarks protect signs that identify the source of goods or services in the marketplace. They are used to distinguish a brand, often as logos, symbols, names, or slogans, to help consumers recognize who made or sold a product and to prevent confusion.

The Nike swoosh is a quintessential example because it’s a distinctive symbol closely tied to a single brand and used in commerce to signal that brand’s products. That clear link between the mark and its source is what makes it eligible for trademark protection.

Artwork like the Mona Lisa is protected by copyright, which covers the expression of an idea rather than brand identification. A novel such as The Old Man and the Sea is also protected by copyright for its literary expression. A scientific formula like E=mc2 isn’t a source identifier and isn’t used to brand or identify a product, so it isn’t trademarked.

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